Virgin Media Broadband Microsite
This campaign site was developed to give all Virgin Media customers the chance to engage with an ATL campaign from the palms of their hands, with the knowledge that mobile content consumption is often triggered and in parallel with other media.
This site obtained over 45k unique impressions over the opening weekend of the launch activity, clear spikes of traffic were visible in parallel to the TVC activity, showing that mobile really can be the 2nd screen and should be considered when planning broadcast campaigns.
